Graphic design terminology

Ever had words thrown at you which are complete gobbledygook?

Sometimes we're too embarrassed to ask a simple question like 'what does than mean?'. Here at Bitingedge we like you to know everything about our business and the design world we live in.

line graphic

PANTONE
Colour reference charts that all designers use to specify colours to printers.

PROOF
A representation of the finished image before print commences.

BLEED
The part of a design that goes beyond the page boundary, so when cut to size, the ink goes to the edge of the material.

CMYK
Cyan, Magenta, Yellow and Black, the four colours used for full colour printing. Mixing varying percentages of these together produces a full spectrum of colour.

SPOT COLOUR
Flat colour inks

FULL COLOUR
Colours reproduced by combining CMYK

DIE CUT

PERFECT BINDING

RGB