Top tips for a good logo design

• Keep your design simple - a good strong image will be remembered and recognised.
• Specify Pantone colours to printers and other companies using your logo. This will maintain your brand on all mediums.
• Choose two spot colours instead of a full colour design, costs will be greatly reduced when printing stationery.
• If a company has sub divisions, individual identities should form a family style which tie in together.
• A logo may need to be reproduced in any size. Vector graphics rather than a jpeg can be scaled up to any size with no loss of image quality.
• Straplines are remembered better than logos or colours. Give your logo a strapline - 'When you got it, flaunt it.'
• Corporate style and identity should be designed to reproduce at any size in any media - covering all areas of your marketing from pens to web sites and vehicles.
• If you have been using a logo for a number of years and it's starting to look dated, simply make a few minor adjustments to bring it up to speed, rather than completly redesigning.